On July 8, 2008, Southwest Airlines officially announced the intent to begin a codeshare agreement with WestJet Airlines of Canada, giving the two airlines the ability to sell seats on each other's flights. Originally, the partnership was to be finalized by late 2009, but has been postponed due to economic conditions.

Southwest
Acquiring other airlines has helped Southwest grow its revenue base. Southwest has completed three acquisitions and plans to complete a fourth in 2011.
Some Southwest aircraft feature special liveries. Southwest gives these aircraft special names, usually ending in "One". All special liveries prior to Spirit One wore the standard desert gold, red and orange colors on the vertical stabilizer and rudder. Subsequent special liveries including Maryland One, Slam Dunk One and others feature tails with the canyon Canyon Blue livery. All earlier specials, with the exception of Triple Crown One, have been repainted to match. Aircraft painted in special liveries, such as Shamu, have plain white painted blended winglets.
Prior to the 2000s, Southwest served smaller meals than the meals served by full service airlines, with shorter flights receiving single small snacks and soft drinks, and longer flights (with a duration of about 3 hours or more) meriting "Snack Packs" of prepackaged goods. In the 2000s these meals in a bag typically exceed the food served on full-service airlines like United Airlines or American Airlines. Southwest also offers free in-flight beverages (excluding alcohol). Southwest has complimentary peanuts or pretzels on all flights, and many flights have free Nabisco snacks. There is no in-flight entertainment. Southwest is known for colorful boarding announcements and crews that burst out in song. The singing is unusual, and is quite popular among passengers, but has been noted by some travel critics as being offensive and intrusive.
South West Airline: A case study in putting people at the heart of …
Can the example of Southwest be developed into every business, or is the model set in the airline industry and bound to stay there. One of my favourite corporate success stories happens to be that of Southwest airlines based in Dallas …
Why I'm Not Booking Flights On Southwest Airlines Anymore
I don't think last week's emergency was an isolated event.
04-07-2011 – News | Nuts About Southwest
DALLAS, TX — April 7, 2011 — Southwest Airlines said today that it has completed all aircraft inspections in accordance with the Federal Aviation Administration (FAA) Airworthiness Directive (AD) that was released on Tuesday, April 5. …
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